About

The Foundation is part of The Horizons Network - a team of companies run by their principals and focussed on transferring real skills that deal with real day to day problems.

Team members specialise in organisational change, strategic thinking, customer service, small and medium enterprise business development and the management of strategic marketing and research projects which are linked to values, creativity and geographic catchment analysis.

The Foundation offers a unique management and marketing consulting service which helps organisations make the shift from managing today’s problems to leading their organisations into the future.

We ask the questions to get new answers, to teach new ways of thinking and explore new business opportunities. We do the homework necessary to answer the questions which create market leaders.

About

Futures»

How Obama is going to change your world

Friday, 7 November 2008
Colin Benjamin
From Smart Company Futurist Blog
Anyone thinking it’s more of the same now Obama has been elected is in for a shock.
The new Obama team is essentially is from the Chicago finance and legal networks rather than from the Washinton political and administration brigade. The key drive will be towards an inflationary [...]

Health»

Exergaming a new trend?

A few new youth fitness franchises have sprung up around the world which incorporate kids’ fitness with video games - the aim being to try and turn around the issues of childhood obesity.
NexGym keep kids moving through video game inspired workouts.  Not dissimilar to the Canadian Bulldog Interactive Fitness or Colorado’s XRKade.
NexGym has virtual reality [...]

Politics»

The future is now - Colin Benjamin

NEW: Colin Benjamin
Thursday, 29 November 2007
The future is now

A friend has directed a venomous response to what he describes as this column’s gross inaccuracies.
He
disagreed with my call that the election result could have been closer
if there had been another week of Costello fear-mongering. That
Bennelong could have been saved from Maxine McKew the dancing media
queen, [...]

Luxury Market»

Shower Clean suit - the ultimate travel accessory

Shower Clean suit - the ultimate travel accessory

Konako Japan have released a Shower Clean Suit which can be washed after wear in warm water from the shower. Hang it and leave it to dry and within 2 hrs the suit is ready to wear again.
Its an anti-wrinkle material so there’s also no ironing required.  The suits are available for women and men [...]

Corporate Ecology»

Marriot to pay villagers not to chop down trees

Marriot to pay villagers not to chop down trees

In a different approach to CSR strategies, instead of simply switching to eco-friendly energy sources and recycling, Marriott have set up a programme with the Brazilians to pay villagers in the Amazon to not cut down trees. How they plan to do it hasn’t really been disclosed and it sounds like a complicated arrangement. [...]

Marketing»

Brainwave analysis for ad testing

Brainwave analysis for ad testing

Nielson & NeuroFocus have launched a new service in Japan where they analysis the brainwaves of respondents looking at advertisements. They essentially monitor the degree to which ads attract attention and generate emotional responses - and presumably which bits of the ads do.

Tags: Marketing, Technology

Related posts

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Other»

“F@*% the Recession”

“F@*% the Recession”

That’s what the Morgans Hotel Group are saying in their headline for an aggressive new marketing & advertising campaign aimed at treating the recession with defiance and optimism.
They believe the attitude of many of their customers is to treat unpleasant things with this level of contempt, with the recession being no different.  Interesting approach, and [...]

Products»

Single serve wines

Single serve wines

Single serve wines are nothing new but the new range from Volute are interesting in that they come packaged in 187ml aluminium bottles.  They come in three varieties: Red, White and Rose and are made from grapes from the Bordeaux region.  The angle being pushed by Volute is that these can be drunk anywhere, including [...]

New Products»

Functional Gift Cards

Functional Gift Cards

Lets face it, most gift cards are deadly boring and whilst they might brand the seller they do nothing for the giver.  When Target made this year’s gift cards into digital cameras people knew they were onto a winner and Best Buy’s have followed the same strategy this year by turning their gift cards into [...]

Duty Free»

New Chocolate concept for Zurich Airport

Zurich airport have expanded their chocolate offering by adding two airside confectionery islands in conjunction with Nuance.
The islands are 50m2 each and are situated on either side of the main escalators. One one side is the Lindt & Sprugli boutique which boasts a chocolate maker in all-white chef’s uniform, creating chocolates in front of [...]

F&B»

Single serve wines

Single serve wines

Single serve wines are nothing new but the new range from Volute are interesting in that they come packaged in 187ml aluminium bottles.  They come in three varieties: Red, White and Rose and are made from grapes from the Bordeaux region.  The angle being pushed by Volute is that these can be drunk anywhere, including [...]

Service»

Pillow menus and a Welcomer at the Pullman Sydney

Pillow menus and a Welcomer at the Pullman Sydney

Sydney’s first new five-star hotel since 2000 opened in July this year - the Pullman on Olympic Boulevard.  It was built to be environmentally friendly, featuring solar panels on the roof and has all the latest tech.
They also feature a pillow menu, not unusual these days but the Pullman offers no less than 8 choices [...]

Technology»

Shower Clean suit - the ultimate travel accessory

Shower Clean suit - the ultimate travel accessory

Konako Japan have released a Shower Clean Suit which can be washed after wear in warm water from the shower. Hang it and leave it to dry and within 2 hrs the suit is ready to wear again.
Its an anti-wrinkle material so there’s also no ironing required.  The suits are available for women and men [...]

Travel»

Shower Clean suit - the ultimate travel accessory

Shower Clean suit - the ultimate travel accessory

Konako Japan have released a Shower Clean Suit which can be washed after wear in warm water from the shower. Hang it and leave it to dry and within 2 hrs the suit is ready to wear again.
Its an anti-wrinkle material so there’s also no ironing required.  The suits are available for women and men [...]

Resorts»

Cupcakes are all the buzz

Sprinkles is a brilliant food concept store out of the US.  They’ve taken the simple cupcake to a new level with their innovative flavours, strong sense of design and merchandising. 
In the last decade, numerous cupcake shops have opened up in metropolitan cities around the world, following the direction of Manhattan’s Magnolia Bakery, often credited [...]

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